27 March, 2008

Landrover Brand shifts gear on the way to Indian


Bloomberg.com reports that Ford Motor Company, the world's third largest car maker, will sell Jaguar and Land Rover to India’s Tata Motors Ltd.


Landrover is famous in Kenya and has for many years been the vehicle of choice for the Police Force. With the shift to India, what will be the implications here? Will our force still show their loyalty to this famous Brand despite the gear shift? It will be a tough choice given that the Mahindra aftertaste still persists in the country.

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